DEMO BUILD · CONCEPT BY NELVIO ← Back to portfolio
EST. 2016 · EAST LONDON

A strength, conditioning & HYROX facility built for people who show up. No mirrors-only crowd. No excuses.

TRAIN LIKE IT MATTERS.

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24/7Access
60+Classes / week
1,200Members
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01 / WHAT WE DO

Four ways
to get strong.

THE PROGRAMME

Every session is coached, scaleable and built on a 12-week strength block. Walk in soft, walk out solid.

[ 01 ]

Strength
Lab

Barbell-first. Squat, bench, deadlift, press. Percentage-based blocks coached one-on-one in the rack.

[ 02 ]

Metcon
Engine

High-octane conditioning. Rowers, bikes, sleds and kettlebells stitched into ruthless 45-minute circuits.

[ 03 ]

HYROX
Prep

Race-specific stations, compromised running and the exact 8-movement format. We've put 40+ athletes on the podium.

[ 04 ]

Recover
+ Mobilise

Contrast plunge, sauna, soft-tissue and guided mobility. The unsexy work that keeps you training for decades.

An athlete training under the rig at Apex Strength
INSIDE THE BOX

Raw concrete.
Real iron.

1,400 sq ft of rigs, lifting platforms and a 20-metre track in the railway arches. No mirrors-only crowd, no queue for the machines. Just the work that changes you.

02 / THE SCHEDULE

This week
on the floor.

DEPARTURES BOARD

60+ coached classes every week. Book in-app, walk in, get to work. Pick a day below.

TimeClassCoachRoomIntensity
// Live now · next departure in 00:14:32 All classes 45–60 min · scaleable to any level
03 / MEMBERSHIP

Pick your
tier.

NO CONTRACT · CANCEL ANYTIME

Every tier includes full coaching, the Apex app and unlimited recovery suite access.

Off-Peak

[ A ]
£39 / month

Train smart around the 9–5. Floor & classes outside peak hours.

  • Mon–Fri before 4pm & after 8pm
  • All weekend access
  • Unlimited off-peak classes
  • Apex training app
Choose Off-Peak
POPULAR

Full

[ B ]
£59 / month

The complete box. Every class, every hour, every day, no caps.

  • 24/7 unlimited access
  • All 60+ weekly classes
  • Full recovery suite
  • Free guest passes (2/mo)
Choose Full

Performance

[ C ]
£99 / month

Coached programming, testing & a real plan. For the serious.

  • Everything in Full
  • Personalised programming
  • Monthly InBody + 1:1 review
  • Priority HYROX squad
Choose Performance
04 / BY THE NUMBERS

Proof that showing up
compounds.

24/7
Always Open

Tap in any hour. The doors never lock on a member.

60+
Classes Weekly

Coached strength, conditioning, HYROX and recovery, all week.

1,200
Strong Members

One community. One standard. Train like it matters.

05 / THE BOX

Built in a
warehouse.
Forged daily.

We started in 2016 with two racks, a rower and a roller door that never quite shut. The mission was simple: a room where ordinary people get genuinely strong.

Eight years on, Apex is 9,000 sq ft of platforms, sleds and a dedicated HYROX zone in the railway arches of East London. The roller door still rattles. We kept it on purpose.

No mirrors-only theatre. No judgement. Just coaches who learn your name, a barbell with your numbers on it, and a community that notices when you don't show.

MV
Marcus Vane Founder & Head Coach · BSc S&C
EST.
2016
Arch 14, E2
06 / WHAT MEMBERS SAY
“I deadlifted 60kg the day I joined. Eighteen months later I pulled 140 at my first HYROX. Apex didn't just change my numbers — it changed what I think I'm capable of.”
RK
Rina Kaur Member since 2023 · HYROX Pro Doubles finisher
The Apex Strength sign glowing in the facility
EST. 2016 · EAST LONDON

This is the apex.

Where you stop talking about it and start training like it matters. Seven-day trial, no joining fee, cancel any time.

07 / GET STARTED

START
TODAY.

Seven days, all access, fully coached, zero pressure. Walk in, find out what you're made of, decide after.

Claim Your Free Trial Book a tour

// No card required · First session on us